COP report 2020 | Products HAPPY BIRTHDAY The most sustainable T-shirt is the one that can be worn over and over again. FAST FASHION IS NOT SUSTAINABLE In the fashion industry, multiple collections are typically released each year. The modern fashion industry makes a living selling new trends several times a year, but fast fashion is neither sustainable nor healthy for the environment. The most sustainable T-shirt is the one that can be worn over and over again and, most importantly, one that does not go out of fashion and retains its shape and colour day in, day out. In other words, quality, design and functionality are essential. Unlike brands that constantly pursue the latest seasonal trends, we focus on creating corporate wear with a stylish, classic, long-lasting design that doesn’t go out of fashion. TIMELESS DESIGN THAT NEVER GOES OUT OF FASHION The T-shirt appeared more than 100 years ago. First in the US Army and then immortalized by Hollywood icons such as Marlon Brando and James Dean. ID® launched the T-TIME® T-shirt for more than 26 years, and of course it must be celebrated. It is a true classic when it comes to design, quality and functionality, and this is exactly why T-TIME never goes out of fashion. T-TIME® is a classic round neck T-shirt with four-layer ribbing in neck and shoulders and neck bands. Even after many washes the T-shirt maintains the colour and shape. ID® T-TIME is available in 9 sizes and 25 different colours. 16
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