CAN YOU PUT A NUMBER ON YOUR T-SHIRT? We are always open about our com- mitment to responsibility – it’s a na- tural part of our DNA and the way we do business. We want to shine a light on the most significant factors when evaluating the environmental impact of a T-shirt. However, the actual impact is difficult to calculate in precise terms, as there is a multitude of different processes behind each T-shirt, including everything from the extraction of raw materials and production to distribution, not to mention the number of times each T-shirt is used and washed. The carbon footprint is a complex and difficult measurement, and so it’s not easy to put a number on the environmental impact of your T-shirt. Nevertheless, we want to make the process more transparent by providing insight into what your T-shirt has to go through from raw materials to disposal, as well as what you can do to reduce your carbon footprint through your consumption of clothing. Take care - Use more - Buy quality! 2
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