LET’S CELEBRATE THOSE PEOPLE WHERE QUALITY AND PASSION ARE AN INTEGRAL PART OF THEIR EVERYDAY LIVES QUALITY NEEDS NO LABEL Do you have an extraordinary passion for your work? Here at ID ® , we want to celebrate those who are extraordinarily passionate and committed to their work - those who make a difference, regardless of their title, role or job function. The most inspiring and authentic stories are found in real life. That’s why we’ve visited passionate people in a wide range of industries - from the physiotherapist and the woodcutter to the surgical nurse and the aircraft cleaner. What they all have in common is that they have a story to tell - they are passionate and proud of their work, and they want to inspire you to do your best too - every single day. Let’s celebrate those with a passion and those where striving for quality is part and parcel of everyday life. 2 Read more on page 244 ONE T-SHIRT A THOUSAND JOBS Every day, the T-shirt is used in thousands of different professions, regardless of title, role or job function. The T-shirt helps convey who you are both at work and in your spare time. Have you seen our branding video? Experience it on our YouTube channel: ID ® Identity
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